Introducing my first lifestyle brand collaboration with New Zealand wool blanket company ShearWarmth.
The ShearWarmth story began in 1987 when the Neeson family brought a farm at the junction of the Whanganui and Ohura rivers – wool provided the biggest cheque for the property back then. As the years passed, the value of wool declined and their wool cheque diminished to a point where it didn’t cover the cost of shearing. The Neeson’s refused to let wool become a by-product, instead they decided it was time to get wool back in to New Zealand homes as it once was.
ShearWarmth blankets are proudly made in New Zealand using metal free dyes and are 100% traceable back to the Neeson’s King Country farm ‘Awarima’.
Images & editing by Kate Wilson
Sunset images by Jet Campbell