The backroad blog: Fashion Blog

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‘PERRIAM is a contemporary lifestyle brand that produces New Zealand-made merino clothing that embodies the comforting luxury inherent in the spirit of the high country. PERRIAM takes merino into the realm of luxury.’ 

Christina Perriam was one of the first designers I collaborated with when I launched this blog back in 2014, because of that, I think I will always have a little nostalgia when I’m working with her garments. I admire Christina’s brand story and the way she encapsulates her family’s farming heritage and love of the land in to everything she does. Read more about the PERRIAM story here.

The images featured below were spontaneously shot by my multi-talented friend Sarah (@sarahperriam) one evening at the original Perriam family farm woolshed at Lowburn (Cromwell, NZ) – built over 100+ years ago. Image four was shot by Emma Coutts (@antlers&Images) near Lake Pukaki.


Image 1 & 3: Sophie Frill Dress

Image 4: Merino Enchanting Lace Top

The Backroad Blog

The Backroad Blog

The Backroad Blog

The Backroad Blog

The Backroad Blog

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